Free live masterclass
Why Selling Herbs Like a Retail Product Keeps Your Practice Financially Fragile
For licensed Chinese medicine physicians who price herbs as a markup on cost. In one hour, Rebecca Ong and Michael Peluso show you why herbal medicine is a service, and how pricing it as a plan holds up when herb costs jump.
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Attend live to get the Herbal Margin Calculator. Live only, with no replay. Your join link and a calendar invite arrive by email right after you register.
1
Why marking up herbs like a retail product feels so fair and how it's undermining you.
2
Same formula, sold two ways: as a product and as a service. Same herbs, same costs. Completely different outcomes.
3
What an 80% jump in herb cost does to each clinic and why a retail markup leaves you exposed.
4
Where the Harmonize herbal plan comes from and the margin we treat as the gold standard.
5
The by-the-gram years Rebecca would skip if she could, when an hour or two of formula work paid her nothing.
No one ever taught us that herbal medicine is a service, so most of us price herbs like a product on a shelf. You keep the formula cheap so your patients will take it, because it feels kind. Then a supplier raises prices, and the increase comes out of your pay or is passed on to the patient next week.
Herbal medicine is a service, and the herbs are one line item inside it. On November 11 we show you why pricing it as a flat monthly plan protects your patients too. Their price stays the same when costs move, and your margin is the cushion that keeps it there.
You're a licensed Chinese medicine physician who owns your practice, or you make the calls on inventory and pricing.
You sell herbs like a retail product: a markup on what they cost you, or a price by the gram.
You spend real time building formulas, and your herb income doesn't show it.
You saw the 4-Month Fast Track and want the math behind the $500 plan, or you're starting right here.
Bonus for live attendees only
The link goes only to the people in the room on November 11, and there's no replay.
Enter your own herb cost and how you charge today, then see your margin next to the Harmonize plan, how much profit a price jump would take, and how 3 new herbal patients a month stack up over 4 months.
TCM Hub
Herbal Margin Calculator
Your margin today
50%
Harmonize plan margin
84%
80% gold standard
Sample numbers. Enter your own on November 11.
Rebecca Ong, L.Ac., MAOM, CPC. Co-founder and CEO of TCM Hub.
Michael Peluso, L.Ac. Co-founder and Chief Visionary Officer of TCM Hub.
Together they co-created and co-teach Harmonize, and more than 180 practitioners have completed Harmonize since 2023.
"You can feel Michael's mission for bettering our education and staying true to the roots of Chinese medicine, Rebecca's commitment to helping us succeed in the parts of life and business that so many of us struggle with, and Chris' passion with herbal medicine."
Samantha Kloss, L.Ac., Harmonize attendee (Jan 2023)
"I gained more than just an herbal system. I gained confidence in prescribing treatments no matter what they were and then asking for the money. Still hard to do sometimes, but I'm much better at it."
Melissa R., Harmonize alum
Yes. Rebecca and Michael teach it live, with time for your questions.
No. This session is live only, so add it to your calendar when you register.
60 minutes.
No. It's free.
No. The Markup Myth picks up the pricing math, and it stands on its own.
Yes. At the end we share how Harmonize works and who it's for. The margin math is yours to use either way.
The Markup Myth · Wednesday, November 11, 2026 · 7 pm ET · 60 minutes · Live online · Free
Save My SeatLive only, with no replay.