What To Say So Your Patients Stay
Record date: June 18th, 2021
Length: 2 hours 12 minutes
Approved for 2 NCCAOM PDAs (Professional Enhancement category)
Purchase includes lifetime access to the recording
After purchase, you will find this course in ‘My Account” at the bottom of the screen
Are you frustrated with patients dropping out of care too early? It’s tempting to put the onus on the patient for being “flaky” or not really caring about their health. Or maybe you’re putting the pressure on yourself, blaming your lack of skill and your inability to “wow” them with fast results. We all know that acupuncture works. And we also know that it’s not a magic button. But patients don’t know that. They actually have no idea what to expect.
The real reason why patients drop out of care early is because of poor communication. You did not communicate realistic expectations and proper guidance through a treatment plan from start to finish.
This course teaches you the importance of setting expectations from beginning to end of a treatment plan and what to say so that patients don’t drop out early or try to dictate their treatment process. It will teach you how to structure and conduct an initial consultation, how to structure and present a Treatment Plan, how to graduate a patient from care, and how to handle some common objections without being a sleazy salesperson. Included with the lecture are audio demonstrations of an Initial Phone Call, a Presentation of a Treatment plan with objections, and more.
The topic of pre-payment is covered, but it is not the focus of this course. So this course will still be relevant to those who do not or cannot accept pre-payment of treatment.
The ultimate goals of the course are to:
- Increase patient compliance and retention.
- Set and manage patient expectations from the time of booking through the entire treatment process.
- Deliver the right messaging and communication that eliminates any confusion between the patient and practitioner.
- Prevent the patient from “taking over” and the practitioner from losing control of the treatment process.
About Rebecca Ong, L.Ac.
Rebecca Ong MAOM, L.Ac. graduated from the New England School of Acupuncture in 2007. Like many of her colleagues, she was faced with a lot of challenges after graduation, most notably running a practice and “winging it” every day.
Over years of practice, Rebecca found out how best to communicate with patients to provide clear expectations, treatment plans, and the highest degree of patient compliance possible, while also instilling confidence as a practitioner.