- You want to grow your practice, but don't have the energy or desire to see more patients.
- You've built a good business, but now you're questioning if you can last for an entire career.
- You feel like you never have enough time.
- You want to make more money.
- You are working/have worked with other coaches, but still feel like something is missing.
- You know you need to make a change, but you don't know where to start.
- You want to grow your practice, but don't have the energy or desire to see more patients.
- You've built a good business, but now you're questioning if you can last for an entire career.
- You feel like you never have enough time.
- You want to make more money.
- You are working/have worked with other coaches, but still feel like something is missing.
- You know you need to make a change, but you don't know where to start.
Running a practice on your own is tough.
Your partner, friends, and family are great, but they just can’t relate to your struggles. Because they aren’t clinicians and they aren’t entrepreneurs. They don’t get it.
That leaves you without the support you need, and that can feel incredibly lonely.
Free + Easy Doctor™ gives you the support that you’re missing. I can help you identify your goals, and we can work together to map out a path toward them.
In that space, we will also clean up the mental clutter that is the cause of your feelings of being stuck, stressed, overwhelmed, anxious, and other challenges that are unique to being a clinician-owner.
Free + Easy Doctor™ is dedicated to Chinese medicine physician development - on a professional AND personal level.
Free + Easy Doctor™ is dedicated to Chinese medicine physician development - on a professional AND personal level.
What this is NOT:
This is NOT typical action-based business coaching. We won’t be focusing simply on the tactical implementation of clinic systems, clinic stats, hiring staff, general operations, etc. There is an abundance of fantastic coaches and resources out there for this.
What this IS:
Free + Easy Doctor™ addresses where the bulk of where your struggles lie when it comes to running and growing a practice, and creating the life that you desire: Your Mind.
What You’ll GET
- Implement the tactical pieces of building your business - operations, marketing, and sales trainings are useless if you don't have the courage to implement them.
- Identify the winning strategies that have gotten you this far and teach you new tools to take you to the next level.
- Build your business that is authentic to YOU. Not a regurgitated version of other clinic models.
- Make big decisions and take leaps that you have been wanting to do, but have been afraid to pull the trigger.
- Build trust in yourself and trust in your own wisdom to make the right decisions.
- Transform from being an employee in your business to the CEO in charge.
Alana was overwhelmed, doubting whether she could make her practice work — until everything changed. Hear how she went from stressed and stuck to confident, clear, and in control of both her business and her life.
🎥 Watch her story to see what’s possible when you stop trying to do it all alone.
This coaching takes a holistic approach, guiding you through all 3 programs so you can stop spinning your wheels and step fully into the CEO role of your practice. In our coaching sessions, we will work on:
Do you feel like there’s never enough time?
You’re drowning in to-do lists.
You’re answering patient texts on your days off.
You’ve let self-care slip and feel guilty about missing time with family.
Time Optimization helps you take back control and reclaim your freedom. Imagine gaining 10 extra hours each week — time to rest, reconnect, and run your practice with clarity instead of chaos.
Do you hesitate on the decisions you know you need to make?
You spin in indecision or imposter syndrome.
You want to drop insurance but are afraid to leap.
Saying “no” makes you deeply uncomfortable.
Courage isn’t something you’re born with; it’s a skill you can practice and strengthen. This track helps you build the confidence to stop second-guessing, start leading, and finally create the business (and life) you’ve been imagining.
Do you struggle to charge what you’re worth or feel guilty making money?
Pricing feels uncomfortable.
Selling feels “icky.”
Your money systems are disorganized or non-existent.
Here’s the truth: money is a reflection of your impact. Free + Easy Doctor™ helps you rewrite your money story, so you can confidently earn what you deserve while serving more people, without guilt or shame.
It was so hard to stay on track with projects that meant a lot to me. I was overwhelmed, and these projects kept getting shelved. With both a clinic and a growing online business, I wanted more time off but couldn’t see a way through that. I took a leap of faith and invested in coaching with Rebecca, and it was the best decision ever. In just three months, I completed a webinar, finished my virtual course, increased my rates, set boundaries, and reduced my clinic days. Even during a family health crisis, I was able to stay on track. Rebecca helped me cover what feels like decades of rocky terrain and restructure deep-seated limiting thought patterns. It was a total game changer. If you’re considering coaching, believe in yourself and just do it. I saw the return on my investment within weeks.
Maria Mandarino, MSAc, DipAc, LAc
Stacey already had a successful practice—but inside, she still felt scattered, unsure, and stuck in people-pleasing. Coaching helped her shift her mindset, get organized, and finally feel like the grounded, confident entrepreneur she truly is.
🎥 Watch her story to see how internal clarity can change everything—even when the business is already doing well.
Yet, I had episodic bouts of depression and burnout that I just chalked up to the ups and downs of running a small business and managing patient care. I set high professional goals to expand to a high volume clinic. Because I thought that by doing so, I would generate more income, and more money meant more freedom. Or so I thought.
It took a family emergency to shake me up and slap me in the face with a whole new perspective on life. I realized that the definition of success that I was building my life and practice toward was someone else’s definition. And the more I pushed toward it, the more frustrated and burned out I became. Once I recognized this major blind spot, everything changed for me. I want to help other self-employed clinicians find their blind spots and understand the root of their dissatisfaction so they can finally make effective changes toward creating their ideal life.
You have worked so hard to get to where you are now. You deserve to live a life that you love. And I want to help you get there.
What Your Colleagues Are Saying About
Free + Easy Doctor™ Coaching With Rebecca
Free + Easy Doctor™ Coaching With Rebecca
I learned that I can kick ass and have been doing it all along.
I have/had achieved the 6-figure practice, but was looking for next steps to evolve my practice, create new income streams, and streamline my current practice model. I am able to organize, plan and strategize more effectively through my work with Rebecca. The tools she offered have been helpful in making tangible changes to how I run and how I think about my business. I have worked with business coaches before and having the unique perspective of what the acupuncture/herbal medicine industry is like felt particularly helpful as compared to coaches outside of the field.
Allison Mahoney, L.Ac.
When I found Rebecca, it was a recommendation to her Debt-Free Acu program – I was intrigued! I joined her newsletter. Every time a newsletter hit my inbox, I realized it wasn’t just about getting out of debt and budgeting, it was about mindset – I found myself incredibly overwhelmed at work trying to get myself out of debt and although I did need financial coaching, I needed coaching for myself as a person/practitioner more. Rebecca helped me with time management, conscious planning of my schedule (instead of my schedule running me), decision making (and spinning) and working on mindset around money and debt. I highly recommend working with her, she has helped me in so many ways I didn’t realize I needed! Thank you!
Angela Renzetti, L.Ac., EAMP, RH
Before reaching out to Rebecca, I was primarily struggling with mindset around clinical practice. I couldn’t understand why my clientele wasn’t building when I believed I was implementing decent advertising and retention practices. Additionally, I was struggling with the idea of balancing the clinical hat and the business hat. Rebecca revealed how and where I was diluting and exhausting my energy and gave me techniques to bring it back to the present and take action. Quite simply, Rebecca doth abide no BS. Rebecca is no nonsense, which I deeply appreciated. I really enjoyed her unique approach to breaking down muddled problems so that you can detach yourself from the issue before clearing up the problem .
Eamon O’Connor, L.Ac., D.TCM
I was feeling stuck and indecisive. Within our session I moved through an intense emotion that I had not even known was the main source of not being able to move forward and make decisions. I was holding onto some resentment that was keeping me stuck. I also have a very clear dream and desire to create an offering that will add great value to my community and I am ready to go for it! I was surprised at how Rebecca was able to push me in ways that felt uncomfortable and brought up strong emotions and ultimately were extremely productive. I made more progress in 6 sessions with Rebecca than I had made in close to one year on my own trying to muddle through my indecisiveness and stuckness.
Kym Garrett, L.Ac.
What will you get from life coaching with Rebecca? A personalized and refreshing kind of mentorship that no other programs has offered me. Rebecca has had over a decade experience of being an acupuncturist and small business owner, but she has also lived through relatable human experiences that the majority of us have silently gone through or will go through while running a business. Running a solo practice can be isolating, and you’re never sure if you’re doing enough or doing it right. You can learn all the business tactics and clinical techniques from a multitude of great programs, but sometimes you lose the bigger picture of what you ACTUALLY want to water and grow, and then comes burn out. Rebecca has kept me in check and prevents me from burning myself out and to the ground. She gives me permission for where I am in my practice now, and helps brainstorm with me because life is fluid and not rigid to one destiny. I highly recommend Rebecca to anyone who needs a guide that fills in the gaps the other types of mentorships don’t provide.
Eileen Li, PT, DPT, L.Ac.
When I began working with Rebecca, I felt stuck and needing support to courageously move into a bigger part of myself and my practice. I experienced Rebecca as genuine, present, and rigorous as she helped me to connect more deeply with my process. Her presence and direct communication supported me to become more aware of my self-limiting beliefs around my relationship with money, the kind of patient I would like to attract, and with how I show up for them.
Through working with her, I became aware and more fully understood the value my patients receive from the medicine that I offer and, the ideal patient for me. My work with Rebecca has set me on an upward spiral towards a more fulfilling and satisfying experience financially and with the patients I choose to work with.
Rebecca Wayne, DOM
I reached out to Rebecca because I wanted to feel less burnout and overwhelm. Specifically I wanted to explore raising my rates, create more of an ideal schedule, bill less or no insurance (and move toward a cash practice) and attract more of my ideal patients.
Coaching with Rebecca helped solve my problems by helping me realize that I already knew what I wanted to do. I just needed help identifying the steps to accomplish each goal. I was making everything much more complicated when it really came down to me just deciding, then taking action.
I found Rebecca to be very flexible and creative. I feel she has a diverse background and range of experiences therefore she was able to help with a myriad of concerns on any given day.
I plan to work with her in the future. I am currently making many changes to my practice thanks to Rebecca and our work together.
Emden Griffin, L.Ac., MAcOM
You’ve worked too hard to settle for burnout.
